Saturday, December 27, 2008

Aishwarya, Sonam, Loreal and Fairness Cream

I always admire Aishwarya not because of only beauty but the way she manage the media and answer them. Everywhere in this internet world you will find one news and that is Sonam Kapoor is representing young face and Aishwarya old one.

But now a source revealed this

“It was the fairness cream that bothered Aishwarya. She said that she didn’t want to promote a fairness cream especially in India where one’s skin color is such a big issue.

She will never promote a product that discriminates on the basis of one’s skin color. Ours is a society where biases are so prevalent that she will do all she can to curb it.
When Aishwarya refused to relent, the cosmetic company was forced to get Sonam into the picture. They need an Indian face for the promotion and Sonam was the next ideal choice.
The source adds, “Such stories seldom bother her. Aishwarya is primarily guided by her sense of ethics as far as advertising is concerned.

She does not endorse products unless she believes in them. She was recently offered a fortune to replace Rani Mukerjee to endorse a popular mosquito repellent cream, but she turned down the offer
I do not know but as usual people will take it as eye wash statment or whatever. This will be revealed when we will see which kind of product Sonam Kapoor is promoting.

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